Cigna Healthcare BETS Campaign

Nobody likes surprise expenses, especially when it comes to health care. A writer and I teamed up to concept a series of friendly, easy-to-understand videos and emails encouraging existing customers to check out Cigna’s app and website: myCigna.com. This digital experience allows customers to gain quick insight into their coverage and estimate any potential out-of-pocket expenses. Leveraging Cigna’s illustration style, I designed and storyboarded the animations—which were then brought to life by an in-house motion artist.